Social media can be a double-edged sword for brand founders, who often struggle to balance their individual expression with their role as the face of their business. While brands like Shay Mitchell’s Beis and Michelle Phan’s Em Cosmetics have harnessed social media to build consumer awareness, others have faced backlash. For instance, Scentbird’s co-founder Mariya […]

In today’s climate of extreme partisan politics, any organization can find itself in the middle of a public relations crisis. BlackRock, the world’s largest asset manager, recently experienced such an event. A 2022 firm advertisement featuring a high school teacher also included footage of the same gunman who attempted to assassinate former President Donald Trump. […]

After a nationally criticized national anthem performance at the Major League Baseball 2024 Home Run Derby, Chief Executive Officer Megan Paquin, APR, CPRC, appeared on FOX 35’s Good Day Orlando to outline expert crisis management considerations. The country musician Ingrid Andress’ performance has been described as one of the worst pre-game renditions in modern history. […]