The ROI of an Effective Campaign: How to Budget for Success in Public Relations
Every PR campaign needs a roadmap, and having a budget is essential to knowing just how far your campaign can go. How you spend your PR dollars can make or break a campaign’s effectiveness, so getting the maximum return on investment (ROI) possible is essential. From our experiencing working at all ends of the budget […]
5 New Year’s Resolutions for PR Pros
by Megan Paquin When the clock strikes midnight on January 1, it will be a time to celebrate both a New Year and new possibilities. To make the most of all 2025 has to offer, here are five New Year’s resolutions for busy public relations professionals. Focus on yourself. Make a commitment to […]
Year-in-Review: Top PR Moments of 2024
Megan Paquin This month, our team was recognized at the PR Daily Awards in New York. We were honored alongside dozens of outstanding corporate communications teams, whose campaigns truly raised the bar. To cap off an exciting year in PR, we thought we’d share our tops for 2024. In the category of “most […]
Our Year in Review
By Karen Suarez 2024 has been a year of growth for Paquin PR, both in terms of metrics and our ability to serve clients. Marking one year in business is a significant milestone. We knew from the beginning that in order to be successful, we needed the drive and motivation to launch our […]
Paquin PR Receives Top Agencies Award in New York
PR Daily, a leading authority on the public relations industry, recognized Paquin PR as one of the nation’s top agencies at its annual PR Daily Awards in New York on December 11. Paquin PR is one of 60 firms selected for its exemplary creativity, client service and results. “Standing up for its clients across […]
Giving Tuesday: Amplifying Causes That Matter
This Giving Tuesday, we’re embracing the true spirit of the season: giving back. As we reflect on all that we are grateful for, we’re reminded of the importance of supporting those who are working tirelessly to make a difference in the lives of others. Our team has selected some amazing causes that are close to […]
Thankful and Thriving
Ask me about our business and I’ll share that we are two things: thankful and thriving. It feels surreal to share how much our business and team has grown in a short time. Betting on yourself takes guts to be sure, but it also takes a lot of love from willing clients, trusted colleagues, best […]
Paquin PR-Approved Gift Guide: Thoughtful, Fun & Uniquely Tailored Gifts
Paquin PR Team This holiday season, we’re embracing the power of thoughtful gifting. Whether you’re looking to wow a client, surprise a colleague or treat yourself (because, hey, you deserve it too!), we’ve got you covered. Our team has curated a list of holiday picks — everything from self-care essentials to charity donations. […]
Thank You Season: How Showing Gratitude Can Garner Positive Public Perception
Erin Charles As we round out the end of the year, buyers are making their gift-giving decisions based on more than just their budgets. More and more consumers care about the companies they’re giving their hard-earned money to, both in terms of corporate social responsibility and public perception. An impactful (yet underutilized!) strategy is […]
Editorial: Sharing Veterans’ Stories Through Advocacy in PR
by Karla Ray After telling thousands of stories, helping create needed legislative changes on behalf of the public interest, it may come as a surprise that I can trace my proudest storytelling back to my first year working as an on-air news reporter. I was just out of college, hired as what’s now known […]