Why PR Stops Working—and What to Fix First
So you’ve aligned your brand goals with your public relations strategy and have implemented the tactical plan that will help achieve your business objectives. Your story pitches are getting picked up right and left on the sites you targeted, sales have increased and, lo and behold! Your CEO just won an award for leadership and […]
Inside Retail: Erin Charles on Brand Reputation and Celebrity Likeness
One marketing decision. Millions of dollars. A major reputational risk. Dua Lipa’s lawsuit against Samsung over the alleged unauthorized use of her image is a reminder that celebrity likeness, intellectual property and brand reputation are more connected than ever. Our Executive Vice President, Erin Charles, recently shared with Inside Retail <tag> that consumers rarely separate […