The ROI of an Effective Campaign: How to Budget for Success in Public Relations
Every PR campaign needs a roadmap, and having a budget is essential to knowing just how far your campaign can go. How you spend your PR dollars can make or break a campaign’s effectiveness, so getting the maximum return on investment (ROI) possible is essential. From our experiencing working at all ends of the budget […]
5 New Year’s Resolutions for PR Pros
By Megan Paquin When the clock strikes midnight on January 1, it will be a time to celebrate both a New Year and new possibilities. To make the most of all 2025 has to offer, here are five New Year’s resolutions for busy public relations professionals. Focus on yourself. Make a commitment to take time […]