Before You Launch, Read This!
Why PR is an Essential Part of Your Next Opening, Rollout or Initiative What if you opened a store and nobody came? Or, launched a brand and no one noticed? How about repositioning your reputation without reaching anyone that cares? It seems counter intuitive, but we’ve seen it time and time again: Companies put a […]
Why Any Old Earned Media Is Not Good Earned Media
Earned media’s great, right? I mean, who doesn’t want free impressions!? Like they say, any press is good press… Not so fast. Despite the somewhat ironic reputation that all earned media is good media, we beg to differ. We think that if you’re not saying the right things to the right people at the right […]