What Marketing Teams Need from Their PR Partners in 2026
It’s the old “right hand, meet left hand” scenario: Marketing teams forging ahead with market research, polished creative, huge media spends and social media inundation. Meanwhile, the public relations group is pitching story ideas like spaghetti against the wall, hoping one will stick. So many times, we see two teams that could be exponentially more […]
From Campaign to Coverage: How to Build PR That Creates Action
Often, we see brands that treat their public relations efforts as an add-on, a one-time placement or press release that may or may not compliment the overall marketing strategy. This one-and-done approach leaves many questioning PR’s value: Why there was no immediate response, no new leads, no uptick in sales or a changed consumer opinion? […]