Before You Launch, Read This!
Why PR is an Essential Part of Your Next Opening, Rollout or Initiative What if you opened a store and nobody came? Or, launched a brand and no one noticed? How about repositioning your reputation without reaching anyone that cares? It seems counter intuitive, but we’ve seen it time and time again: Companies put a […]
Why Any Old Earned Media Is Not Good Earned Media
Earned media’s great, right? I mean, who doesn’t want free impressions!? Like they say, any press is good press… Not so fast. Despite the somewhat ironic reputation that all earned media is good media, we beg to differ. We think that if you’re not saying the right things to the right people at the right […]
What Marketing Teams Need from Their PR Partners in 2026
It’s the old “right hand, meet left hand” scenario: Marketing teams forging ahead with market research, polished creative, huge media spends and social media inundation. Meanwhile, the public relations group is pitching story ideas like spaghetti against the wall, hoping one will stick. So many times, we see two teams that could be exponentially more […]
From Campaign to Coverage: How to Build PR That Creates Action
Often, we see brands that treat their public relations efforts as an add-on, a one-time placement or press release that may or may not compliment the overall marketing strategy. This one-and-done approach leaves many questioning PR’s value: Why there was no immediate response, no new leads, no uptick in sales or a changed consumer opinion? […]
How PR Supports Business Development Without Feeling Salesy
For a lot of us, the first reaction to being “sold something” is defensive: our guard goes up, webegin to question the motives of the medium (person, advertisement, unsolicited offer), and ouropinion of whatever it is we’re supposed to pay attention to takes a hit. From this reaction, it’seasy to see why many people are […]
How Strategic PR Shapes What AI Says About Your Brand
Just when we were mastering search engine optimization, along comes AI. AI is now a constant presence in how information is created, shared and understood – often faster than organizations expect. Today’s use of AI and the pace at which it’s evolving are already influencing how brands show up, how stories travel and how trust […]
Make PR a Core Part of Your Marketing Strategy – Not a Side Effort
Make PR a Core Part of Your Marketing Strategy – Not a Side Effort “What do you do?” “I’m in marketing.” “Oh, PR! Right?” Most career marketers have had this start to the “what do you do for a living” conversation at least a dozen times. We usually laugh it off and gently teach the […]
The ROI of an Effective Campaign: How to Budget for Success in Public Relations
Every PR campaign needs a roadmap, and having a budget is essential to knowing just how far your campaign can go. How you spend your PR dollars can make or break a campaign’s effectiveness, so getting the maximum return on investment (ROI) possible is essential. From our experiencing working at all ends of the budget […]
5 New Year’s Resolutions for PR Pros
By Megan Paquin When the clock strikes midnight on January 1, it will be a time to celebrate both a New Year and new possibilities. To make the most of all 2025 has to offer, here are five New Year’s resolutions for busy public relations professionals. Focus on yourself. Make a commitment to take time […]
Year-in-Review: Top PR Moments of 2024
By Megan Paquin This month, our team was recognized at the PR Daily Awards in New York. We were honored alongside dozens of outstanding corporate communications teams, whose campaigns truly raised the bar. To cap off an exciting year in PR, we thought we’d share our tops for 2024. In the category of “most unhinged,” […]