CEO School Is In Session
Reputation Management is the Lesson: Megan Paquin is TeachingPaquin Public Relation’s Founder and Chief Executive Officer Megan Paquin is a featured guest on CEO School, the top podcast for women CEOs wanting to scale their businesses. Megan recently joined host Suneera Madhani for a CEO primer on the importance of reputation management. She outlined a common-sense, […]
Build Your Reputation Before the Headlines Do
So, it’s time to launch your brand, introduce a new widget or maybe start over with an entirely new marketing direction. Or your company dropped the PR ball after a third-party data breach. Maybe you’re just tired of reacting instead of controlling the brand’s destiny and it’s time to hit restart. Whatever stage you find […]
PR for Growth-Stage Companies: What Changes After Year One
For those of us who have been there, the first year of starting a business is a crazy rush of adrenaline. As a 2025 GrowFL “Company to Watch,” we know that sometimes things go right and many times, everything that can go wrong does. Mostly, it seems the entire organization’s focus is on letting the […]
Why PR Stops Working—and What to Fix First
So you’ve aligned your brand goals with your public relations strategy and have implemented the tactical plan that will help achieve your business objectives. Your story pitches are getting picked up right and left on the sites you targeted, sales have increased and, lo and behold! Your CEO just won an award for leadership and […]
Scooping Up Wins: The Secret Ingredients of Great PR Briefs
We’re big believers that asking for exactly what you want is a faster, much more effective way to achieve your goals. A successful PR brief is like a very specific question – a well-thought, thorough presentation of what you want to achieve that leaves little room for rejection. It’s kind of like going for ice […]
Turning Earned Media into Your Sharpest Sales Tool
So, you got a front page mention of your grand opening. That op-ed from your CEO looked great on the industry’s leading website. And now your product design director is being quoted in the very publications that all your clients read. Your earned media push has paid off, congratulations! Now what? Instead of resting on […]
Before You Launch, Read This!
Why PR is an Essential Part of Your Next Opening, Rollout or Initiative What if you opened a store and nobody came? Or, launched a brand and no one noticed? How about repositioning your reputation without reaching anyone that cares? It seems counter intuitive, but we’ve seen it time and time again: Companies put a […]
Why Any Old Earned Media Is Not Good Earned Media
Earned media’s great, right? I mean, who doesn’t want free impressions!? Like they say, any press is good press… Not so fast. Despite the somewhat ironic reputation that all earned media is good media, we beg to differ. We think that if you’re not saying the right things to the right people at the right […]
What Marketing Teams Need from Their PR Partners in 2026
It’s the old “right hand, meet left hand” scenario: Marketing teams forging ahead with market research, polished creative, huge media spends and social media inundation. Meanwhile, the public relations group is pitching story ideas like spaghetti against the wall, hoping one will stick. So many times, we see two teams that could be exponentially more […]
From Campaign to Coverage: How to Build PR That Creates Action
Often, we see brands that treat their public relations efforts as an add-on, a one-time placement or press release that may or may not compliment the overall marketing strategy. This one-and-done approach leaves many questioning PR’s value: Why there was no immediate response, no new leads, no uptick in sales or a changed consumer opinion? […]