We are thrilled to announce that Megan Paquin, APR, CPRC, founder and CEO of Paquin Public Relations, has been awarded the 2024 PRSA Sunshine District Trailblazer Award. This honor recognizes her exceptional contributions to the public relations industry, her innovative approach to communications and her unwavering commitment to excellence, including the creation of her own […]

Not much has changed since “permacrisis” was named the Word of the Year in 2022. Uncertainty and instability remain constant, especially as election season approaches. While many organizations and legal counsel have honed crisis management skills in this time, the need to build and maintain organizational resilience is presenting new ways of dealing with crises. […]

Social media can be a double-edged sword for brand founders, who often struggle to balance their individual expression with their role as the face of their business. While brands like Shay Mitchell’s Beis and Michelle Phan’s Em Cosmetics have harnessed social media to build consumer awareness, others have faced backlash. For instance, Scentbird’s co-founder Mariya […]

In today’s climate of extreme partisan politics, any organization can find itself in the middle of a public relations crisis. BlackRock, the world’s largest asset manager, recently experienced such an event. A 2022 firm advertisement featuring a high school teacher also included footage of the same gunman who attempted to assassinate former President Donald Trump. […]