FEATURED: After Former President Trump Turns Up at McDonalds, Megan Paquin Provides Expert Voice For Inside Retail

With less than two weeks until Election Day, some are calling for a boycott of the largest fast food chain in the world, following McDonalds’ decision to allow former President Donald Trump to work a drive-thru window of a Pennsylvania store last Friday.

Inside Retail sought out the expert opinion of Paquin Public Relations Founder and CEO, Megan Paquin, on the backlash the brand is facing:

While McDonald’s claims it was trying to remain politically neutral, Megan Paquin, a crisis management and PR expert, noted that brands have felt increasing pressure to take a stand on political and social issues in recent years. “Consumers often vote with their wallets, so it’s not unusual to see brands become engaged in politics when doing so aligns with their mission, values or sales goals. This is a trend that has developed over the decades,” she told Inside Retail. “Consumers have a lot of choices in today’s market. Brands need to differentiate themselves and connect with consumers to succeed, and speaking out on issues of public concern can be one way to do so.” 

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