From Campaign to Coverage: How to Build PR That Creates Action
Often, we see brands that treat their public relations efforts as an add-on, a one-time placement or press release that may or may not compliment the overall marketing strategy. This one-and-done approach leaves many questioning PR’s value: Why there was no immediate response, no new leads, no uptick in sales or a changed consumer opinion? […]
How PR Supports Business Development Without Feeling Salesy
For a lot of us, the first reaction to being “sold something” is defensive: our guard goes up, webegin to question the motives of the medium (person, advertisement, unsolicited offer), and ouropinion of whatever it is we’re supposed to pay attention to takes a hit. From this reaction, it’seasy to see why many people are […]
How Strategic PR Shapes What AI Says About Your Brand
Just when we were mastering search engine optimization, along comes AI. AI is now a constant presence in how information is created, shared and understood – often faster than organizations expect. Today’s use of AI and the pace at which it’s evolving are already influencing how brands show up, how stories travel and how trust […]
Make PR a Core Part of Your Marketing Strategy – Not a Side Effort
Make PR a Core Part of Your Marketing Strategy – Not a Side Effort “What do you do?” “I’m in marketing.” “Oh, PR! Right?” Most career marketers have had this start to the “what do you do for a living” conversation at least a dozen times. We usually laugh it off and gently teach the […]
The ROI of an Effective Campaign: How to Budget for Success in Public Relations
Every PR campaign needs a roadmap, and having a budget is essential to knowing just how far your campaign can go. How you spend your PR dollars can make or break a campaign’s effectiveness, so getting the maximum return on investment (ROI) possible is essential. From our experiencing working at all ends of the budget […]
5 New Year’s Resolutions for PR Pros
By Megan Paquin When the clock strikes midnight on January 1, it will be a time to celebrate both a New Year and new possibilities. To make the most of all 2025 has to offer, here are five New Year’s resolutions for busy public relations professionals. Focus on yourself. Make a commitment to take time […]
Year-in-Review: Top PR Moments of 2024
By Megan Paquin This month, our team was recognized at the PR Daily Awards in New York. We were honored alongside dozens of outstanding corporate communications teams, whose campaigns truly raised the bar. To cap off an exciting year in PR, we thought we’d share our tops for 2024. In the category of “most unhinged,” […]
Paquin PR-Approved Gift Guide: Thoughtful, Fun & Uniquely Tailored Gifts
By Paquin PR Team This holiday season, we’re embracing the power of thoughtful gifting. Whether you’re looking to wow a client, surprise a colleague or treat yourself (because, hey, you deserve it too!), we’ve got you covered. Our team has curated a list of holiday picks — everything from self-care essentials to charity donations. From […]
Editorial: Sharing Veterans’ Stories Through Advocacy in PR
By Karla Ray After telling thousands of stories, helping create needed legislative changes on behalf of the public interest, it may come as a surprise that I can trace my proudest storytelling back to my first year working as an on-air news reporter. I was just out of college, hired as what’s now known as […]
Navigating PR in an Election Year: Lessons from McDonald’s and How to Prepare for Next Week’s Election Results
By Megan Paquin As we find ourselves on the eve of one of the most contentious elections in history, brands everywhere are bracing for impact. The stakes are high, and even some of the biggest brands are in the crosshairs (hello, McDonald’s). Let’s discuss how others can learn from McDonald’s unintentional foray into the political […]