By Megan Paquin As we find ourselves on the eve of one of the most contentious elections in history, brands everywhere are bracing for impact. The stakes are high, and even some of the biggest brands  are in the crosshairs (hello, McDonald’s). Let’s discuss how others can learn from McDonald’s unintentional foray into the political […]

October 29, 2024

With less than two weeks until Election Day, some are calling for a boycott of the largest fast food chain in the world, following McDonalds’ decision to allow former President Donald Trump to work a drive-thru window of a Pennsylvania store last Friday. Inside Retail sought out the expert opinion of Paquin Public Relations Founder […]

October 23, 2024

Social media can be a double-edged sword for brand founders, who often struggle to balance their individual expression with their role as the face of their business. While brands like Shay Mitchell’s Beis and Michelle Phan’s Em Cosmetics have harnessed social media to build consumer awareness, others have faced backlash. For instance, Scentbird’s co-founder Mariya […]

July 22, 2024

In today’s climate of extreme partisan politics, any organization can find itself in the middle of a public relations crisis. BlackRock, the world’s largest asset manager, recently experienced such an event. A 2022 firm advertisement featuring a high school teacher also included footage of the same gunman who attempted to assassinate former President Donald Trump. […]

July 19, 2024

Crisis communications is a specialized field that helps organizations and individuals resolve significant business disruptions, reputational risks and mission-critical challenges. Often these situations arise suddenly and lack clarity, making good decisions and communication with key stakeholders difficult. Crisis communication experts, however, draw on a broad range of theory, experience and intu

July 29, 2022