Avoiding the Attention Economy’s Sand Traps 

Megan Paquin Comments on the Good Good Golf PR Crisis

The August 28 edition of Inside Retail takes an insightful look at the fallout from a commercial aired by Good Good Golf that’s been interpreted by many as depicting violence against women. Paquin Public Relations CEO Megan Paquin sheds some insight into today’s “attention economy” and what brands can do to avoid media crises such as this one. “There clearly wasn’t a thoughtful or thorough review that could have resulted in a more respectful and ultimately, more effective video,” Megan told the pub.

The article uses the controversy to underscore several crisis management best practices that we couldn’t agree with more: Namely, how to avoid reputational and financial loss before, during and after brands find themselves stuck in the bunker. Read more here.