In today’s climate of extreme partisan politics, any organization can find itself in the middle of a public relations crisis. BlackRock, the world’s largest asset manager, recently experienced such an event. A 2022 firm advertisement featuring a high school teacher also included footage of the same gunman who attempted to assassinate former President Donald Trump.
Megan Paquin, APR, CPRC, the CEO of Paquin Public Relations, spoke with FundFire about BlackRock’s response and effective steps to mitigate a PR crisis, even when it’s a “wild coincidence.”
“In an environment where misinformation and conspiracy theories are all around us, the possibility for [a political public relations crisis] to blossom into something so much bigger is definitely there,” Paquin said. “I think it’s a good wake up call for a lot of organizations to say, ‘if this happened to us, what would we be doing about it?’”
To access the full article, visit FundFire here.
Leave a Reply