Inside Retail: Erin Charles on Brand Reputation and Celebrity Likeness
One marketing decision. Millions of dollars. A major reputational risk. Dua Lipa’s lawsuit against Samsung over the alleged unauthorized use of her image is a reminder that celebrity likeness, intellectual property and brand reputation are more connected than ever. Our Executive Vice President, Erin Charles, recently shared with Inside Retail <tag> that consumers rarely separate […
How to Budget for Crisis Management Services
For many organizations, the fall season brings strategic planning sessions and budget discussions as we look toward a new year. While many marketing and communications decisions can be forecast, crisis management services have become a necessary evil in that there must be some funds set aside to deal with the unknown but how much and to whom they should be budgeted are tough questions. To help sim