Inside Retail: Erin Charles on Brand Reputation and Celebrity Likeness
One marketing decision. Millions of dollars. A major reputational risk. Dua Lipa’s lawsuit against Samsung over the alleged unauthorized use of her image is a reminder that celebrity likeness, intellectual property and brand reputation are more connected than ever. Our Executive Vice President, Erin Charles, recently shared with Inside Retail <tag> that consumers rarely separate […
Five Dysfunctions of a Litigation Communications Strategy
There is no doubt that high-stakes litigation is a team sport. Among myriad experts that come to the table for the client, litigation communications professionals are becoming more essential than ever. To help manage the potential for cross-functional conflict while ensuring a favorable client outcome, here are the are five dysfunctions of a litigation communications […]