Why PR Stops Working—and What to Fix First
So you’ve aligned your brand goals with your public relations strategy and have implemented the tactical plan that will help achieve your business objectives. Your story pitches are getting picked up right and left on the sites you targeted, sales have increased and, lo and behold! Your CEO just won an award for leadership and […]
Inside Retail: Erin Charles on Brand Reputation and Celebrity Likeness
One marketing decision. Millions of dollars. A major reputational risk. Dua Lipa’s lawsuit against Samsung over the alleged unauthorized use of her image is a reminder that celebrity likeness, intellectual property and brand reputation are more connected than ever. Our Executive Vice President, Erin Charles, recently shared with Inside Retail <tag> that consumers rarely separate […
Scooping Up Wins: The Secret Ingredients of Great PR Briefs
We’re big believers that asking for exactly what you want is a faster, much more effective way to achieve your goals. A successful PR brief is like a very specific question – a well-thought, thorough presentation of what you want to achieve that leaves little room for rejection. It’s kind of like going for ice […]
Turning Earned Media into Your Sharpest Sales Tool
So, you got a front page mention of your grand opening. That op-ed from your CEO looked great on the industry’s leading website. And now your product design director is being quoted in the very publications that all your clients read. Your earned media push has paid off, congratulations! Now what? Instead of resting on […]
From Campaign to Coverage: How to Build PR That Creates Action
Often, we see brands that treat their public relations efforts as an add-on, a one-time placement or press release that may or may not compliment the overall marketing strategy. This one-and-done approach leaves many questioning PR’s value: Why there was no immediate response, no new leads, no uptick in sales or a changed consumer opinion? […]
Megan Paquin Honored in Orlando Business Journal’s 40 Under 40 Class of 2024
Paquin Public Relations Chief Executive Officer Megan Paquin, APR, CPRC has been selected as one of the Orlando Business Journal’s 40 Under 40. A dynamic leader in the public relations field, Paquin has been trusted to lead some of the world’s most respected brands in amplifying their voice and protecting their hard-earned reputations. Now, as […]