Scooping Up Wins: The Secret Ingredients of Great PR Briefs
We’re big believers that asking for exactly what you want is a faster, much more effective way to achieve your goals. A successful PR brief is like a very specific question – a well-thought, thorough presentation of what you want to achieve that leaves little room for rejection. It’s kind of like going for ice […]
Turning Earned Media into Your Sharpest Sales Tool
So, you got a front page mention of your grand opening. That op-ed from your CEO looked great on the industry’s leading website. And now your product design director is being quoted in the very publications that all your clients read. Your earned media push has paid off, congratulations! Now what? Instead of resting on […]
From Campaign to Coverage: How to Build PR That Creates Action
Often, we see brands that treat their public relations efforts as an add-on, a one-time placement or press release that may or may not compliment the overall marketing strategy. This one-and-done approach leaves many questioning PR’s value: Why there was no immediate response, no new leads, no uptick in sales or a changed consumer opinion? […]
Megan Paquin Honored in Orlando Business Journal’s 40 Under 40 Class of 2024
Paquin Public Relations Chief Executive Officer Megan Paquin, APR, CPRC has been selected as one of the Orlando Business Journal’s 40 Under 40. A dynamic leader in the public relations field, Paquin has been trusted to lead some of the world’s most respected brands in amplifying their voice and protecting their hard-earned reputations. Now, as […]
What is Crisis Communications?
Crisis communications is a specialized field that helps organizations and individuals resolve significant business disruptions, reputational risks and mission-critical challenges. Often these situations arise suddenly and lack clarity, making good decisions and communication with key stakeholders difficult. Crisis communication experts, however, draw on a broad range of theory, experience and intu