Avoiding the Attention Economy’s Sand Traps
Megan Paquin Comments on the Good Good Golf PR Crisis The August 28 edition of Inside Retail takes an insightful look at the fallout from a commercial aired by Good Good Golf that’s been interpreted by many as depicting violence against women. Paquin Public Relations CEO Megan Paquin sheds some insight into today’s “attention economy” […]
Build Your Reputation Before the Headlines Do
So, it’s time to launch your brand, introduce a new widget or maybe start over with an entirely new marketing direction. Or your company dropped the PR ball after a third-party data breach. Maybe you’re just tired of reacting instead of controlling the brand’s destiny and it’s time to hit restart. Whatever stage you find […]