How PR Supports Business Development Without Feeling Salesy
For a lot of us, the first reaction to being “sold something” is defensive: our guard goes up, webegin to question the motives of the medium (person, advertisement, unsolicited offer), and ouropinion of whatever it is we’re supposed to pay attention to takes a hit. From this reaction, it’seasy to see why many people are […]
How Strategic PR Shapes What AI Says About Your Brand
Just when we were mastering search engine optimization, along comes AI. AI is now a constant presence in how information is created, shared and understood – often faster than organizations expect. Today’s use of AI and the pace at which it’s evolving are already influencing how brands show up, how stories travel and how trust […]